Tourism 4.0 – Project of Cata con Cati

The Tourism 4.0 project has strengthened the competitiveness and sustainability of tourism SMEs through professional support for the adoption of digital technologies, including training programs, financing, and assistance for digital transformation, promoting innovation and networking. During the years 2022 and 2023, the international consortium has worked on different operational stages to train companies, implement financing schemes, and evaluate the results. Highlighting the importance of digital technologies to improve business models and services in post-Covid tourism and thus enhancing the commercial opportunities of tourism SMEs. This collaborative effort has been the result of the effort and active participation of the associated companies in each phase of the project, contributing to its success.

The project involves the participation of 10 leading European actors in innovation and tourism, including organizations representing the tourism sector in 6 countries, with an aggregate membership base representing over 20,000 travel and tourism companies in Europe (from small accommodations to 5-star hotels, and travel and tour operators).

Partners

Project of Cata con Cati

Cata con Cati, a company dedicated to activities around the world of wine, has experienced increased visibility and availability through the implementation of innovations and digitalization. These initiatives have allowed them to enhance their customer service and foster customer loyalty.

 

Currently, the company is focused on making its operation more sustainable. Their digitalization strategy involves reducing dependence on platforms like Booking, Civitatis, among others, and having the ability to offer a direct purchasing service through their own booking engine.

 

To advance this digitalization policy, they have incorporated dedicated personnel and made investments in necessary equipment and resources. The planned investment has enabled them to integrate a booking engine into their own website, which includes privacy policies, data analysis, and the creation of new tourism products in the region.

 

The project encompasses the creation, development, promotion, and commercialization of new Birding and Astrotourism experiences, subsidized by the Tourism 4.0 project.

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