CulTourData – Rutas Fluviales del Júcar Project

The Extremadura Tourism Cluster participates as a partner in the European project CulTourData (ID: 101038124), framed within the COSME programme of the European Commission, for the competitiveness of tourism companies and SMEs.

Ten projects from Spanish companies have been approved and awarded €7,000 to achieve sustainable growth in cultural tourism through collaboration with the cultural and creative industries and innovation based on data and digitisation.


One of the projects chosen was that of the company Rutas Fluviales del Júcar, in collaboration with the creative company Kreativa and the data and digitalisation expert Optitur. The aim of this collaboration is to improve the range of tourist activities offered on their website and the customer experience, as well as being able to attract a greater number of new customers.

Rutas Fluviales del Júcar is a tour operator, specialised in inland and nature tourism, which develops and practices all kinds of active and cultural tourism activities. It is located in the Valencian Community, in the Júcar and Cabriel River Valley. Its clients are usually adventurous tourists, as apart from its river cruise, it offers different activities to do in the surroundings of the river, such as water activities, guided routes and hiking, as well as tourist trains.

Partner entities

Tour operator, specialised on nature and inland tourism.

Company that provides high added value technological solutions and services to clients in the tourism sector.

Advertising, marketing, web design, logos, photo and video agency.

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