CulTourData – Turnaex Project

The Extremadura Tourism Cluster participates as a partner in the European project CulTourData (ID: 101038124), framed within the COSME programme of the European Commission, for the competitiveness of tourism companies and SMEs.

Ten projects from Spanish companies have been approved and awarded €7,000 to achieve sustainable growth in cultural tourism through collaboration with the cultural and creative industries and innovation based on data and digitisation.


One of the projects chosen was that of the company Turnaex, whose commercial brand is Barco del Tajo, in collaboration with the creative company Atakama and the expert and digitalisation company Pictograma.

The aim of this collaboration is to create an interactive channel for the company’s website, with micro promotional videos guided by creativity in a natural environment, to reinforce the presence of other activities in the area, collaborating companies and local agents in all actions aimed at customers and to attract more attention to the experience. Surround our products with an unbeatable mix of nature and creative culture.

Furthermore, the aim of this project is to transmit information in a pleasant and professional way, which can be appreciated by this very special segment of tourists. And, also, to reinforce the capacity to transmit information in all channels, as it is an interactive channel and transversal to all forms of communication, foreseeing short ads, short 1 minute and 6 to 8 minute videos, taking care of the aesthetics and the capacity of transmission and broadcasting in any support, to be able to implement a professional use in Social Media.

Partner entities

This company manages two boats, one on the Tagus River as it passes through the Monfragüe Biosphere Reserve and the other on the Alagón River as it passes through the Canchos de Ramiro and Ladronera SPA.

Web design and digital marketing agency.

Extremadura-based company specialising in cultural management and production.

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