Tourism 4.0 – BOOST – Building Better Tourism in Oporto

Presentation of results

At a gathering that brought together leaders and prominent professionals from the national and international tourism industry, the BOOST-Building Better Tourism event stood out as a transformative platform for the sector’s evolution.

 

An essential part of this event was the presentation of the results of the Tourism 4.0 Project, where project partners and selected SMEs shared innovative contributions. Among them, the Spanish company Inzulae, represented by Iballa Ruiz, emerged as the winner for being an example of innovation and excellence in the sector, providing solutions that will not only benefit the company but also tourism, citizens, and the environment.

 

Inzulae, a vacation rental agency in Gáldar, Gran Canaria, presented its HQ Plus project, a rate comparison tool that gathers daily data based on the number of guests, review scores, occupancy, minimum stays, and cancellation conditions on selected competitors. Additionally, they utilized Semrush, a web positioning comparator, with the aim of increasing traffic to their website.

With this recognition, Inzulae emerges as a benchmark in the digital transformation of tourism, offering valuable insights and collaborating to build a more promising future for the industry. Congratulations to Inzulae and the entire Tourism 4.0 team for their consistent effort throughout the project!

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