Tourism 4.0 – Project of Inzulae SLU

The Tourism 4.0 project has strengthened the competitiveness and sustainability of tourism SMEs through professional support for the adoption of digital technologies, including training programs, financing, and assistance for digital transformation, promoting innovation and networking. During the years 2022 and 2023, the international consortium has worked on different operational stages to train companies, implement financing schemes, and evaluate the results. Highlighting the importance of digital technologies to improve business models and services in post-Covid tourism and thus enhancing the commercial opportunities of tourism SMEs. This collaborative effort has been the result of the effort and active participation of the associated companies in each phase of the project, contributing to its success.

The project involves the participation of 10 leading European actors in innovation and tourism, including organizations representing the tourism sector in 6 countries, with an aggregate membership base representing over 20,000 travel and tourism companies in Europe (from small accommodations to 5-star hotels, and travel and tour operators).

Partners

Project of Inzulae SLU

Inzulae SLU has implemented digital innovations by installing electronic locks to allow guests to register and access properties with their mobile phones. Additionally, they have developed an application with welcome videos and house tours. The collected information is sent directly to the police and validated in the office, reducing the need for personnel at each property.

 

The company organizes all its data in Power BI for better decision-making, after facing automation challenges by implementing software in 2023. Their vision includes a fully integrated environment in Power BI to facilitate data analysis and decision-making in each department.

 

Inzulae SLU aims to improve in key areas such as revenue management, marketing, and customer experience. They plan to invest in software to better understand the market, improve property performance, and optimize marketing and communication strategies. Additionally, they will explore opportunities in web 3.0 to develop a virtual commerce experience.

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