Tourism 4.0 – Project of Tiempo Activo SL

The Tourism 4.0 project has strengthened the competitiveness and sustainability of tourism SMEs through professional support for the adoption of digital technologies, including training programs, financing, and assistance for digital transformation, promoting innovation and networking. During the years 2022 and 2023, the international consortium has worked on different operational stages to train companies, implement financing schemes, and evaluate the results. Highlighting the importance of digital technologies to improve business models and services in post-Covid tourism and thus enhancing the commercial opportunities of tourism SMEs. This collaborative effort has been the result of the effort and active participation of the associated companies in each phase of the project, contributing to its success.

The project involves the participation of 10 leading European actors in innovation and tourism, including organizations representing the tourism sector in 6 countries, with an aggregate membership base representing over 20,000 travel and tourism companies in Europe (from small accommodations to 5-star hotels, and travel and tour operators).


Project of Tiempo Activo SL

Tiempo Activo SL has experienced a 10% increase in its profits after implementing innovation and digitalization activities. Currently, it is immersed in the implementation of virtual reality (VR) activities.


According to its digitization plans, the company seeks to incorporate technology in several phases: first, to use VR to enhance its products, then to implement cloud solutions and strengthen cybersecurity to optimize its procedures, and finally, to improve results through web 3.


To carry out this digitization process, Tiempo Activo SL plans to invest first in equipment, then in product development, and in staff training. It is expected that this investment will make them more competitive and improve the user experience. With the acquisition of VR devices and computer equipment as the first step, followed by the creation of VR content and staff training for technology use. The company expects these actions to result in a 30% increase in sales.

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