CulTourData – Hotel Alcántara Project

The Extremadura Tourism Cluster participates as a partner in the European project CulTourData (ID: 101038124), framed within the COSME programme of the European Commission, for the competitiveness of tourism companies and SMEs.

Ten projects from Spanish companies have been approved and awarded €7,000 to achieve sustainable growth in cultural tourism through collaboration with the cultural and creative industries and innovation based on data and digitisation.


One of the projects chosen was that of Hotel Alcántara, in collaboration with the creative company Pictograma and the data and digitalisation expert Juan José Cerezo. The aim of this collaboration is to improve the hotel’s catering services, thereby improving the experience of guests staying at the hotel.

The main objective is to increase the digital development of the company, through a creative and innovative project, as well as technological, creating digitalised and interactive menus and raising the diner’s experience to a level of cultural knowledge of the gastronomic environment they visit.

In this way, a greater and better positioning of the hotel accommodation will be achieved, offering a different experience in the field of catering, and producing a competitive advantage as an establishment.

Partner entities

Hotel in the administrative centre of the city, 10 minutes from the main square.

Web design and digital marketing agency.

Digital marketing professional, community manager and content creator

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