CulTourData – Montijo Tour Project

The Extremadura Tourism Cluster participates as a partner in the European project CulTourData (ID: 101038124), framed within the COSME programme of the European Commission, for the competitiveness of tourism companies and SMEs.

Ten projects from Spanish companies have been approved and awarded €7,000 to achieve sustainable growth in cultural tourism through collaboration with the cultural and creative industries and innovation based on data and digitisation.

Consortium
MONTIJO TOUR

One of the projects chosen was that of the company Montijo Tour, in collaboration with the creative company Luis Fano and the data and digitalisation expert company Innsamble. The aim of this collaboration is to achieve an improvement in the implementation of the professional use of Social Networks and a powerful creativity that allows them to differentiate themselves from the markets without losing the essence of their brand.

In addition, the main objective of Montijo Tour is to reach urban markets, which will allow us to build different, innovative and attractive proposals. The creative tourist proposals, in short, will be shown in an attractive way to the relevant public that may be interested in this product.

Montijo Tour operates in a small market, operating a single office. It has an intuitive and comprehensive website, but most of the engagement seems to come from social media.

Montijo Tour offers its clients both the usual portfolio of tour operators and a wide range of rural resources (rural hotels, weekend getaways, cultural routes…). The current trend in tourism is to offer experiences that must be carried out with care and excellence. This is our value proposition.

Partner entities

Travel agency located in Montijo, Badajoz.

Company specialising in the management and obtaining of public aid for companies, third sector organisations and public administrations.

Graphic and multimedia design studio, and development of communication projects for companies.

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