CulTourData – ELO Technologies Project

The Extremadura Tourism Cluster participates as a partner in the European project CulTourData (ID: 101038124), framed within the COSME programme of the European Commission, for the competitiveness of tourism companies and SMEs.

Ten projects from Spanish companies have been approved and awarded €7,000 to achieve sustainable growth in cultural tourism through collaboration with the cultural and creative industries and innovation based on data and digitisation.


One of the projects chosen was that of the company ELO Technologies, in collaboration with the creative company Atakama and the data and digitalisation expert Optitur. The aim of this collaboration is to improve the interactive travel guides that make up one of the company’s lines of activity, which select the best leisure experiences to enjoy at the destination.

These guides have different functionalities, with dynamic maps, functionalities adapted to the place to offer recommended options at all times, 360º videos, audio guides and calendars of events that are happening at your destination, which can be purchased through the guides themselves.

In addition, they also store ratings from other users and recommendations for routes and points of interest. The ultimate goal is to store as much information as possible about travellers’ interests and to optimise the offer presented to them.

Partner entities

Technology company and tour operator dedicated to the travel sector, offering millions of multimedia contents.

Company that provides high added value technological solutions and services to clients in the tourism sector.

Extremadura-based company specialising in cultural management and production.

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