We are pleased to announce that GLOBAL REAL ESTATE has joined our network as a new strategic partner. With over 20 years of experience in transactional consultancy, it is an independent firm highly specialized in the leisure industry, with a prominent focus on the hotel, restaurant, and tourism sectors.

With a highly qualified team, it provides transactional consultancy services focused on the sale, rental, and management of hotel assets. Its boutique approach has gained the trust of a broad client portfolio, including large chains, family offices, investment funds, and small property owners.

GLOBAL REAL ESTATE demonstrates a commitment to excellence, professional ethics, integrity, and transparency. Furthermore, it promotes sustainability, not only by minimizing its environmental impact but also by advising its clients on this important objective.

Committed to excellence and professional ethics, they are distinguished by their personalized approach, offering tailor-made solutions that adapt to the specific needs of each client. Their commitment to the environment and the pursuit of sustainable solutions reflect the values shared by our community.

With a highly qualified team and extensive experience in all phases of transactional operations, GLOBAL REAL ESTATE joins the Extremadura Tourism Cluster to contribute to the growth and innovation in the tourism and leisure industry.

We extend a warm welcome and look forward to closely collaborating to drive the development of the hotel and tourism sector!

Aloha Turia, specialized in vacation rentals and short stays, has automated and digitized processes such as reservations, payments, check-in, and check-out. This update has significantly increased their competitiveness, allowing them to dedicate more time to improving guest experiences and the quality of their services.

Currently, they have focused on improving their sustainability by implementing energy-saving devices, reducing water consumption, and enhancing waste management. Additionally, they have strengthened their supply chain by opting for local suppliers and generating employment in the community.

Aloha Turia’s digitalization process aims to digitize all administrative processes, providing their entire team with real-time access to information about reservations, payments, billing, and identification control. They aspire to incorporate artificial intelligence to offer guests the best information about events and activities in the area, thus enhancing the customer experience.

To implement these innovations, they have sought to obtain financial grants to partially cover the investment, in addition to considering hiring external experts in digital technology.

The automated and digitized processes so far have allowed Aloha Turia to focus on expanding its main line of business, seeking more attractive properties in rural areas and attracting more visitors, which implies job creation and wealth in the community.

This project includes improvements in digital marketing, such as content strategies, email marketing, and web development to enhance the customer experience.

Cata con Cati, a company dedicated to activities around the world of wine, has experienced increased visibility and availability through the implementation of innovations and digitalization. These initiatives have allowed them to enhance their customer service and foster customer loyalty.

Currently, the company is focused on making its operation more sustainable. Their digitalization strategy involves reducing dependence on platforms like Booking, Civitatis, among others, and having the ability to offer a direct purchasing service through their own booking engine.

To advance this digitalization policy, they have incorporated dedicated personnel and made investments in necessary equipment and resources. The planned investment has enabled them to integrate a booking engine into their own website, which includes privacy policies, data analysis, and the creation of new tourism products in the region.

The project encompasses the creation, development, promotion, and commercialization of new Birding and Astrotourism experiences, subsidized by the Tourism 4.0 project.

Factor Ocio SL, a travel agency and tour operator, implemented on-demand Customer Relationship Management (CRM) software as part of the Tourism 4.0 Project. This software enabled them to efficiently manage customer relationships and enhance purchasing processes. As part of the digitalization process, they planned to increase their staff, leveraging the project grant.

This investment is expected to further optimize the company’s digital marketing, including advisory services, configuration, and implementation of the subsidized CRM.

Genuine Spain has made significant strides in its innovation and digitalization efforts aimed at automating processes, reducing errors, and reaching individual customers more effectively through its B2C channels. Additionally, they are keen on bolstering their cybersecurity measures and utilizing data analytics tools to better understand their customers and tailor their marketing strategies and products accordingly.

Since 2023, Genuine Spain has begun implementing a management program that includes CRM and plans to advance in blockchain and cybersecurity issues. They aspire for their website, which was previously an online sales channel, to regain its original functionality and sell more to end customers without intermediaries to achieve more favorable margins.

Digitalization is a priority for Genuine Spain, although they acknowledge the need for greater knowledge, guidance, and financial resources to progress. Their plan includes training the team and enhancing website security, in addition to investing in tools to digitalize processes. Moreover, they have a team proficient in market and business data analysis.

With the planned investment, they hope to improve customer service, better develop their marketing strategy, streamline procedures for sending travel proposals, and expedite bookings. Furthermore, they aim to better understand their customers and adjust their product and marketing strategies more effectively, rapidly, and securely.

Intelligent Properties Investments SL has achieved significant results and profits from its innovation and digitalization activities, including more agile, efficient, and effective processes, as well as savings in business costs.

Currently, it envisions a digitalization process that includes managing digitized processes with remote access, paperless operations, and decentralized operations across multiple platforms. To carry out its digitalization policy, it invests in equipment and the training of its staff.

The planned investment is expected to result in more efficient processes and contribute to the overall sustainability of the company, enhancing its competitiveness in digital environments and reducing costs in the final balance sheet.

Additionally, the company has undertaken a project in KubiK ACCOMMODATIONS, which involves setting up and launching a system for marketing tourist experiences online. This initiative aligns with its focus on digitalization and innovation, aiming to improve the efficiency and competitiveness of the company in the digital environment.

GeoCats revolutionized tourism and events through gamification, offering gaming experiences in cities with its own application. Their goal was to become the “Pokemon GO” of tourism. The application allowed tourists to avoid prior reservations, being more flexible in their itinerary. The gaming experiences with active challenges made people remember places and stories much better than simply hearing them from a guide.

GeoCats planned to expand its experiences throughout Europe, adding new questions and challenges to its gaming platform and launching games in other cities. Their goal was to add 5-7 new cities per year. Although human resources were limited, with financial assistance, they could improve marketing techniques and the user experience.

The planned investment included improving the gaming platform, adding augmented reality challenges, and enhancing communication with customers through transactional emails. With a larger team, GeoCats would complete its goal of engaging people across Europe.

Insertus optimized teamwork and customer contact through effective implementations, especially in the cloud. Payment and reservation management for events became more efficient, saving time and ensuring more effective financial management. Additionally, reservation systems and data analytics on their website allowed them to design activities and assess program and campaign performance in real-time, enhancing customer loyalty.

In a disruptive reconversion process, they sought to offer experiences based on Augmented Reality and Virtual Reality. They launched activities directly through mobile devices, such as Google Glass, to offer almost personalized responses to demand, without schedules or unforeseen events.

They aim to turn audio or video guides into virtual experiences, visualizing historical and legendary scenes. For this, they required technical and human resources, including programmers, stabilizers, drones, video editors, and visual effects.

The initial investment plan included the implementation of the “History and Legends” route in VR, with the aim of offering a unique interactive experience for tourists, using augmented reality.

Inzulae SLU has implemented digital innovations by installing electronic locks to allow guests to register and access properties with their mobile phones. Additionally, they have developed an application with welcome videos and house tours. The collected information is sent directly to the police and validated in the office, reducing the need for personnel at each property.

The company organizes all its data in Power BI for better decision-making, after facing automation challenges by implementing software in 2023. Their vision includes a fully integrated environment in Power BI to facilitate data analysis and decision-making in each department.

Inzulae SLU aims to improve in key areas such as revenue management, marketing, and customer experience. They plan to invest in software to better understand the market, improve property performance, and optimize marketing and communication strategies. Additionally, they will explore opportunities in web 3.0 to develop a virtual commerce experience.

SETIN RURAL SL (Oleosetin), a company dedicated to the rural sector, is taking steps towards innovation and digitalization. According to its representatives, each activity implemented so far has provided a clearer vision of the company’s direction and the possibilities to explore.

Currently, the company is immersed in a process of analyzing its resources, recognizing that current means are insufficient to achieve its goals. Digitalization emerges as a crucial aspect for its growth, although they acknowledge the need for trained personnel to effectively manage available resources and to implement new technologies. Additionally, SETIN RURAL SL emphasizes the importance of financial contribution to apply the necessary improvements and translate them into tangible results for the company.