Category: Projects

The POCTEP Red CIFT Project is Born

Boosting Nautical-Cultural Tourism
Launch of the POCTEP Red CIFT Project at El Rayo Verde in Málaga

On July 22, 2024, the El Rayo Verde building in Málaga hosted the technical launch meeting of the Interreg Spain-Portugal VI A pluriregional project of the Cross-Border Iberian Fluvial Cruise Network (Red CIFT). Led by the Maritime-Marine Cluster of Andalusia (CMMA), this project aims to create a network of sustainable nautical-cultural destinations along the five major rivers of the cross-border area: Miño, Limia, Duero, Tajo, and Guadiana.

The Extremadura Tourism Cluster will play a crucial role in the Red CIFT project, participating in training for the creation of nautical-cultural itineraries and in the project’s promotional campaigns. This joint effort aims to boost responsible tourism and the preservation of natural and cultural heritage in the cross-border region of Spain and Portugal.

Project Objectives

The Red CIFT project aims to achieve a significant impact in the participating regions by:

  • Increase in River Tourism: Creating innovative nautical-cultural itineraries.
  • Economic Development: Generating employment and economic opportunities.
  • Heritage Preservation: Valuing cultural and natural heritage.
  • Improvement of Accessibility: Promoting cross-border cooperation and sustainable mobility.

Structure and Activities

The program is structured around several key activities:

  • Strategic Planning: Assessing economic viability and promoting nautical-cultural destinations.
  • Certification: Establishing standards for accessible tourism and best practices.
  • Training: Developing content and courses to foster innovation and creativity in itinerary creation.
  • Communication: Creating a digital catalogue, the project’s corporate identity, and strategic visibility actions..

The Extremadura Tourism Cluster will lead group and individualised training for the creation of tourist products in workshops and will be responsible for designing promotional materials and communication campaigns for the Red CIFT.

With a budget of 816,646.61 euros co-financed by the European Union, the Red CIFT project aims to promote sustainable and responsible river tourism, improving accessibility and connectivity in cross-border river basins, and strengthening cooperation between Spain and Portugal.

Project Challenges

The Red CIFT project faces key challenges:

  • Insufficient Promotion: The river landscapes of the border basins are little known and promoted.
  • Lack of Infrastructure: Shortage of docks, moorings, and adequate services for river tourism.
  • Limited Accessibility: Difficulties in connectivity and access to the river basins.
  • Sustainable Management: Need to balance environmental conservation with tourism promotion.

Project Partners

The project includes eight partners, four from Spain and four from Portugal:

Spanish Partners:
  • Maritime-Marine Cluster of Andalusia (CMMA) – Leadership
  • Galician Association of Nautical Activities (AGAN+)
  • Iberian Association of Riverside Municipalities of the Duero (AIMRD)
  • Extremadura Tourism Cluster (Cluturex)
Portuguese Partners:
  • Comunidade Intermunicipal do Alto Minho (CIM Alto Minho)
  • Associação para o Desenvolvimento do Baixo Guadiana (ODIANA)
  • Associação Empresarial da Beira Baixa (AEBB)
  • Comissão de Coordenação e Desenvolvimento Regional do Algarve (CCDR Algarve)

The POCTEP HEPRESTONE Project Begins

Initiative for the Protection and Conservation of Cultural Heritage
POCTEP HEPRESTONE Project: First Meeting in Mérida

The POCTEP HEPRESTONE project has officially commenced with an initial in-person meeting in Mérida, marking the start of a significant collaboration for the protection and conservation of cultural heritage. This meeting, aimed at establishing contact and taking the first steps of the project, was attended by the Regional Minister for Culture, Tourism, Youth, and Sports, Mrs. Victoria Bazaga, and Mrs. Adela Montaña Rueda Márquez de la Plata, Director General of Libraries, Archives, and Cultural Heritage. Members of the consortium, including the Extremadura Tourism Cluster, also participated, advancing the sustainable management of monumental heritage in the cross-border area.

Project Summary

The HEPRESTONE project, spanning three years, aims to protect the cultural heritage of the EUROACE area against factors such as climate change and mass tourism. It identifies and applies best practices and innovative measures for the monitoring and conservation of heritage sites.

Key components include the development of critical alert indicators and the creation of digital twins for pilot monuments such as the Alcazaba of Mérida, the wall of Évora, and the castle of Portezuelo. These digital twins will facilitate corrective maintenance, predictive conservation, and tourism management, employing an algorithm to monitor the alert indicators.

The project promotes sustainable tourism and preventive heritage management through the HBIM (Heritage Building Information Modeling) methodology, capturing and managing detailed information about the evolution of historic buildings. This intervention will help preserve heritage while boosting economic development and population retention in the cross-border areas of Extremadura and Alentejo.

Co-financed by the European Regional Development Fund (ERDF) through the Interreg Spain-Portugal (POCTEP) 2021-2027 program, HEPRESTONE underscores the importance of cross-border collaboration in the protection and enhancement of cultural heritage.

Partners

  • INTROMAC (Technological Institute of Ornamental Rocks and Building Materials Consortium) – Coordinator
  • Directorate General of Libraries, Archives, and Cultural Heritage of the Government of Extremadura
  • Polytechnic School of Cáceres, University of Extremadura
  • Institute of Archaeology of Mérida
  • Extremadura Tourism Cluster
  • University of Évora
  • ARROW 4D
  • Commission for Coordination and Regional Development of Alentejo

Launch of the POCTEP ILUMINA Project

Enhancing Night Tourism
Initial Meeting in Badajoz to Promote the POCTEP ILUMINA Project

On June 17th in Badajoz, the first in-person meeting of the ILUMINA Project took place, with the attendance of the Extremadura Tourism Cluster. This meeting marked the official start of the project and allowed participants to connect and take the first steps towards its development. The meeting concluded with a visit to the Castle of Ouguela in Portugal, one of the sites to be involved in the project.

Project ILUMINA Description

The ILUMINA project, focused on the cross-border regions of Extremadura and Alentejo, aims to promote sustainable tourism through the ornamental lighting of heritage elements. This initiative seeks to transform cultural, historical, and landscape resources into attractive tourist products, enhancing the nighttime tourism offering.

Main Objectives:
  • Promotion of Night Tourism: Increase the nighttime tourist appeal in Extremadura and Alentejo.
  • Local Economic Development: Generate new business and employment opportunities in the tourism industry.
  • Innovation and Sustainability: Foster innovative and sustainable cultural tourism.
  • Pilot Projects: Implementation of six pilot projects of ornamental lighting in churches, hermitages, and castles.
Project Partners
  • Main Beneficiary: Iberdrola Spain Foundation
  • Extremadura Tourism Cluster
  • Government of Extremadura
  • Regional Agency for the Promotion of Tourism in Alentejo – Turismo do Alentejo
  • Turismo do Alentejo, E.R.T.
Non-Funded Partners:
  • Valencia de Alcántara Town Council
  • Brotherhood of Our Lady of Carrión
  • Municipal Chamber of Campo Maior
  • Municipal Chamber of Marvão
  • Municipality of Monforte

The ILUMINA project is presented as a key initiative to boost cultural night tourism and improve the management of cultural heritage through cross-border cooperation and the use of advanced technologies.

The Mérida Festival Boosts Internationalisation with Dancing Histor(y)ies

Connecting Communities and Heritage Through Dance
The Mérida Festival Strengthens its Commitment to Internationalisation with the European Programme Dancing Histor(y)ies

The International Classical Theatre Festival of Mérida has taken a significant step towards internationalisation by participating in the innovative European programme Dancing Histor(y)ies, a project funded by Creative Europe. This programme, which brings together 13 entities from 11 countries, aims to strengthen the ties between local communities and cultural heritage through dance and the performing arts.

Objectives and Participation

Dancing Histor(y)ies, whose motto is “binding communities and heritage through dance,” aims to strengthen the connection between local communities and cultural heritage.

The Mérida Festival, now in its 70th edition, has scheduled a series of activities including three workshops and three dance performances. These activities will take place until Sunday in various archaeological sites across the city, aiming to combine the best of theatre and performing arts with the enhancement of archaeological heritage.

Programme Presentation

The programme was presented by Pedro Blanco, Managing Director of the Festival’s Patronage Consortium, who explained that the Dancing Histor(y)ies schedule includes three workshops and three dance performances, all free of charge and requiring prior registration via online forms.

Performances and Workshops

The performances scheduled as part of Dancing Histor(y)ies include:

  • One Day We Will Be Statues‘ by ILDance (Sweden), which will be presented on Friday at 9:00 PM in the Roman Forum. This production, designed by Israel Aloni, is inspired by the three visits made to Mérida by the Swedish company to immerse themselves in the local culture, blending contemporary dance and sound in a historical setting.
  • Ícaro‘ by 420People (Czech Republic), which will take place on Saturday at 9:30 PM in the Temple of Diana. Marta Lajnerová, head of the company, highlights the collaboration of six dance students from Mérida in this production, underscoring the value of shared creative experiences.
  • Electra‘ by the Theatre and Dance Workshop of IES Santa Eulalia in Mérida, scheduled for Sunday at 9:30 PM in the Temple of Diana. This local production, directed by Juan Carlos Tirado with choreography by Alba Gog, integrates elements of Greek mythology in a heritage context.

Additionally, several workshops will be conducted to explore the intersection between performing arts and cultural heritage:

  • La caja de Pandora‘, directed by the flamenco dance company and school of Fuensanta Blanco, involves young people aged 10 to 30 in a creative process that will culminate in the performance ‘The Thread of Hope‘, on Thursday at 9:30 PM in the Temple of Diana. This workshop is inspired by the myth of Pandora, exploring themes of hope and resilience through flamenco.
  • Didactics of Dramatic Expression‘, a training course led by Javier Llanos and produced by TAPTC? Teatro, has been conducted from 1st to 4th July. This workshop covers techniques for group facilitation, creativity enhancement, theatre direction, stage production, and citizen engagement, offering comprehensive training for artists and educators.
  • Utilisation of Heritage Sites as Venues for Performances‘, a seminar that will take place on Thursday from 11:00 AM to 2:00 PM at the Festival’s headquarters. Managed by the Institute of Archaeology of Mérida, this workshop will analyse the use of heritage buildings as performance spaces, with lectures on the Temple of Diana, the Forum Portico, and the Parador of Mérida, followed by a round table discussion on how to use these spaces without compromising their identity.

Check the full programme in the brochure and join this international celebration!

Reflections and Future

Jesús Cimarro, Director of the Mérida Festival, highlighted how the project focuses on promoting archaeological sites through the performing arts, defining an innovative, effective, and replicable model for the enhancement of cultural sites. This model aims to actively involve local communities in artistic production and conscious enjoyment of heritage, while also promoting the international participation and circulation of European artists.

Antonio Marín, Director of the Centre for Performing Arts and Music of Extremadura (CEMART), emphasised that “dialogue” is the word that defines Dancing Histor(y)ies, highlighting the importance of communication between performing arts and heritage, among different institutions, and across various countries. This approach demonstrates that “culture is a key that opens doors to cross borders and establish collaborations.” Marín also noted that the Mérida Festival is the only event held in four archaeological sites, reinforcing its uniqueness and commitment to heritage conservation while crossing borders throughout Europe.

Israel Aloni, from ILDance, expressed his enthusiasm for participating in this event, highlighting that Mérida offers an inspiring environment that combines history and contemporary art. Marta Lajnerová, from 420People, also appreciated this European initiative, thanking the Mérida Festival team for their collaboration in bringing her performance to such an iconic setting.

Pedro Mateos, Director of the Institute of Archaeology of Mérida, advocated for the use of heritage buildings as performance spaces, emphasising the need to preserve their essence while exploring new ways to utilise them. The seminar’s round table will provide a platform to discuss these issues in depth, involving both archaeologists and performing arts professionals.

Images by Jero Morales / Mérida Festival

4th Newsletter of Dancing Histor(y)ies

Workshops

The next round of workshops for Dance Companies is just around the corner in Viminacium (SB), Merida (ES), Volos (GR), Ostia (IT) for its first round and Tharros (IT).

In all the involved communities the workshop is addressed to a wide spectrum of people: elder people, young people, people with disabilities, meaning any range of the active population in the communities.

Particularly, there is a strong interest for young people having previous knowledge on dance and theatre, as an opportunity for new learning experience on dancing techniques and acting approaches and above all, to promote the interaction between the dance companies, students and local professionals, in order to learn and understand needs and concerns of each other.

Together with a planned visit to archaeological spaces so that visitors can make progresses structuring their performing approach during Dancing Histor(y)ies Festival. Video diaries and communication materials to be collected in order to share this emotional experience among project partners.

DH Festivals press conference presentation – Rome

Dancing Histor(y)ies Festivals are about to start, and we have proudly announced the calendar during a general press conference held in Rome on May 23rd.

Complete Schedule of the Dancing Histor(y)ies Festival

  • 25 May–25/27 July: Parco Archeologico di Ostia Antica
  • 24/26 June: Viminacium Arheološki park/Archaeological park
  • 05/07 July: Festival de Teatro Clásico de Mérida
  • 12/14 July: Tharros Area Archeologica
  • 06/09 September: Volos

This press conference has also seen a detailed presentation of the first international dance showcase to be experienced in Ostia Antica (IT) – one of the most poignant archaeological and ethnoanthropological legacies in the Mediterranean – which has kicked off with its preview date on May 25th and will follow up on July 25/27. More info and the detailed plan of activities and schedule of our amazing contemporary dance groups are available on the official DH website.

Keep following all the steps of the project, we are ready to dance and create new bonds with local communities!

Don’t’ forget to subscribe to DH’s official newsletter by filling out the form on website.

The European Commission’s support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

DATA MANAGEMENT

In compliance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 we hereby inform you that your personal data are part of a specific database for the collection and management of personal data within the project Dancing Histor(y)ies (from here onwards referred to as the “Project”) whose Joint Data Controller is Associazione Enti locali per le attività culturali e di spettacolo, with headquarters in Via Pasquale Paoli n.25 – 09128 Cagliari, VAT number: 01859050922 together with the other Joint Data Controllers defined by the GDPR agreement signed within the Dancing Histor(y)ies consortium.
The Joint Data Controllers may process the personal data collected for the period necessary to fulfil the obligations established in the Partnership agreement concluded between the Joint Data Controllers and other project partners and/or in the Grant agreement concluded between the Joint Data Controllers and other project partners and the European Commission.
Interested parties can contact the Data Protection Officer (DPO) by sending an email to: dancinghistoriesdpo@gmail.com to have a complete view of the GDPR or to exercise each of the following rights: access to their personal data; obtain a copy of the personal data; correct personal data; delete your data; limit processing; request data portability; exercise the right of objection; file a complaint.

Dancing Histor(y)ies: Upcoming Festivals and Performances

SAVE THE DATES!
Workshops, artistic residencies and performances in the framework of the Creative Europe programme ‘Dancing Histor(y)ies’

Festival de Teatro de Mérida includes dance in its programme through this project’s ‘Off-Festival’, with performances by artistic partners from Sweden and the Czech Republic, along with another performance by a local dance company.

The workshops and residencies will take place over 7 days and will allow the artists to interact deeply with the historical environment and cultural community of Mérida.

The performances are designed to connect the archaeological sites with dance and the local community, offering a unique experience for both artists and audiences.

Key dates in Merida

Festivals Calendar

Save the dates and join us for this unique celebration of dance and history!

Interview after the completion of the Elo Travel project in CulTourData

Analyzing the results of CulTourData with the innovation from Elo Travel

After the culmination of the CulTourData project, we delved into the final reflections with Jacobo Chouza, CEO of Elo Travel, who shared his insights on this innovative project.

 

Throughout the project development, the primary focus was on creating interactive products such as dynamic maps, informative videos, audio guides, and an events calendar, all designed to enhance the user experience. Additionally, an internal application was implemented to gather customer navigation data, providing a valuable platform to foster creativity, promote local culture, and enhance the quality of the visit.

Interview with Elo Travel

Interview after the completion of the CulTourData project at the Gran Hotel Don Manuel

Final considerations of the Gran Hotel Don Manuel after the CulTourData project and its cultural vision in Cáceres

In the framework of the CulTourData project, we are pleased to present the final impressions from Pilar Acosta, CEO of Gran Hotel Don Manuel, who shares her reflections on this innovative initiative. During our conversation, we explored various aspects of the project and its impact on the hotel’s vision for the future.

 

Addressing the motivation behind Gran Hotel Don Manuel’s participation in CulTourData, Pilar highlighted the desire to make the hotel a reference point for art and culture in Cáceres. Collaboration with creative and digital professionals was crucial in developing strategies to merge accommodation with unique cultural experiences.

 

We also analyzed the dynamics of meetings and communication during the project, emphasizing the importance of face-to-face and virtual interaction to ensure alignment of objectives and continuous progress.

 

Regarding the future of the project, Pilar expressed confidence that Gran Hotel Don Manuel will be ready to launch its new cultural initiatives by the end of the year, demonstrating its commitment to excellence and innovation in the hotel industry.

 

The hotel’s vision is to transform accommodation into a space where artists and guests can interact, sharing knowledge and experiences in a culturally enriching environment. This approach reflects Gran Hotel Don Manuel’s commitment to offering its customers unique experiences that transcend mere accommodation.

Interview with the Gran Hotel Don Manuel

Interview after the completion of the Hotel Alcántara project in CulTourData

Final impressions of Hotel Alcántara after its experience in the CulTourData project

Following the successful conclusion of the CulTourData project, we had the privilege of interviewing Basilio Domínguez, director of Hotel Alcántara, to gather his final impressions. Our main focus was to delve into the essence of their project and understand the reasons that motivated them to participate in this innovative initiative.

 

The project focused on enhancing the training of managerial staff in formulating digital marketing and market strategies, with special attention to improving communication with customers and implementing a new business unit within the establishment.

 

The marketing strategy was geared towards tracking customers on social media to optimize reservation management and enhance the restaurant experience, with the introduction of tools such as immersive experiences, QR codes for interactive menus, and video marketing strategies.

 

These elements form a comprehensive vision that Hotel Alcántara is adopting to excel in the competitive tourism and hospitality sector.

Interview with Hotel Alcántara

Interview after the completion of the Natural&mente Accommodations project in CulTourData

Reflexiones finales de Natural&mente Alojamientos tras CulTourData

After completing the CulTourData project, we had the opportunity to speak with José Carlos Hernández, Management Manager at Natural&mente Accommodations, who shared his final reflections on the project.

 

The resources invested in CulTourData were allocated to strengthening the digital skills of the team, improving the quality of online services and products, and enhancing creativity for the development of an effective communication strategy on social media.

 

One of the most notable achievements was the significant improvement of the Natural&mente Accommodations website, as well as the optimization of booking and purchasing processes, which has provided greater convenience and satisfaction to customers.

 

The accomplishments have been remarkable: from the considerable enhancement of the website and the streamlining of booking processes to the expansion of services offered, including options such as electric bike rentals and gastronomic tips, which have enriched the guest experience at Natural&mente Accommodations.

Interview with Natural&mente Accommodations

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