Category: Events

Vicente Pozas, winner of the “Paraíso de Brovales” Route Award

On a day filled with emotions and nature, the VI Hiking Route “El Paraíso de Brovales” took place on January 21st in Brovales, Badajoz. This wonderful event, organized by El Paraíso de Brovales – Rural Accommodation, has been recognized as the best private hiking initiative in Extremadura.

One of the highlights was the presentation of the prestigious “Paraíso de Brovales” Route Award to Vicente Pozas. This recognition, granted by the Tourism Complex, was presented by the Mayor of Jerez de los Caballeros, Raúl Gordillo, in a ceremony attended by more than 1200 people.

The VI Hiking Route not only provided an unforgettable hiking experience in nature but also offered dozens of gifts and surprises to the participants. All attendees came together for this event, solidifying it as a memorable day in the rural world of Extremadura.

Congratulations to Vicente Pozas for this well-deserved award in recognition of his outstanding contribution to the “Paraíso de Brovales” Route!

The Tourism Cluster attends the Cultivating Employment Fair Extremadura

Yesterday, 24th October, the Cultivating Employment Extremadura Fair, organised by Acción contra el Hambre, was held at the San Francisco Cultural Complex in Cáceres, with the aim of supporting people in the process of actively seeking employment in our region.
The Extremadura Tourism Cluster attended, once again, in collaboration with CETEX, the Confederación Empresarial de Hostelería y Turismo de Extremadura.
The programme of the event included a round table on Challenges and trends in employment and entrepreneurship in Extremadura, a round table on Social innovation for employment, a dynamic of reactivation between participants and companies, a job fair and an Incubator for entrepreneurship.

Tourism Innovation Summit will be held in Seville from 18 to 20 October

Cluster del Turismo de Extremadura Tourism Cluster is a Supporting Partner of this summit.


Tourism Innovation Global Summit 2023 –TIS 2023– is the place where tourism leaders from around the world will come together to expose the daily challenges of tourism, solutions and innovative case studies that help the travel and tourism sector. Multiple activities will take place, with more than 400 speakers in 6 auditoriums; there will also be Vertical Forums, C-Suite agendas, or a Festival for Start Ups, among others.

This year, TIS 2023 promises to be a game changer, with a brand-new pavilion with more than 200 exhibiting companies showcasing their latest innovations and technologies to take tourism businesses and destinations to the next level. Along with more than 400 international experts who will participate in the World Tourism Innovation Summit to share success stories, strategies, and trends to embrace the travel revolution we are living.

The topics to be covered in this edition are multiple, among them are: AI for travel; Chat GPT; strategy; Trust; Business Intelligence; Digital Experiences; Tourism Tech Innovation; Metaverse; Cybersecurity; Loyalty Programs; Digital Marketing; Resilience; Consumer Behaviour; Travel Tracker; Contactless; Sustainability; Agenda 2030; LGTBQ+; Data Analytic.

We encourage you to attend this leading event for the travel and tourism industry, where innovation lights up, and possibilities know no boundaries.

Link to the official website:

Meeting with the selected SMEs of the European project CulTourData

Today, 7th August, we have held a meeting with the selected companies of the European project CulTourData in “El Círculo”, headquarters of the Red Circular Fab of the Diputación de Cáceres.

Members of the 10 selected SMEs have attended, in person and online, with the aim of taking the next steps in the implementation of the project, and begin to develop the activities planned for each one.

The CulTourData project is funded by the COSME (Competitiveness of Enterprises and Small and Medium-sized Enterprises) programme of the European Commission. The main objective is to support European Cities of Culture (ECoC) to achieve a sustainable growth of cultural tourism, through collaboration with cultural and creative industries, and innovation based on data and digitisation.

We thank the attendees for their participation, and Maribel Orjuela, director of dynamisation of El Círculo for giving us this space.


The offer includes training to increase skills and competencies with extensive knowledge transfer and matchmaking events for cooperation accompanied by an exchange of best practices and mentoring support.
These capacity-building activities will enable the company to implement new practices in its businesses.

The enterprise will be supported with 7,000 if it will be selected to be one of the beneficiaries of Tourism 4.0.

The call is aimed at a small or medium-sized enterprise located in one of the 5 countries such as Italy, Portugal, Spain, Malta, and Croatia from one of the following categories:

  • Hotels and similar accommodations
  • Holidays and another type of accommodation for short stays
  • Travel agencies, tour operators, booking services, and related businesses

Registrations open for the Open Lab of the European CulTourData Project

Are you a tourism company investing in the future?
Do you want to combine the potential of data and the opportunities of the European Capitals of Culture and advance with us innovative solutions for your business?
Would you like to use up to € 7.000,00 of funding to embark on the path towards these solutions?
Have you already given us the nod three times? That’s perfect. Then we are your partner and CulTourData is the ideal project for your goals.
An Open Lab of the European Project CulTourData, aimed at cultural and creative industries, technology developers and tourism SMEs, will take place on 20 December.
Organised by the Extremadura Tourism Cluster, it will take place in the Incubator Room of Garage 2.0, in Cáceres.

Link to registration by clicking here

25 places available

Clúster de Turismo de Extremadura participates in the first National Meeting of Tourism and Innovation Clusters

Adestic (Clúster de Empresas Innovadoras para el Turismo de la Comunidad Valenciana), in collaboration with Turisme Generalitat Valenciana has organised and hosted this event.

The aim of the event, divided into two days, is to reflect on the role that technological development and tourism digitalisation companies should play in the whole process of digital transformation that has begun and accelerated after Covid-19, together with the arrival of the European Union’s Next Generation Funds, with more than 3,900 million euros for tourism. An investment that implies “a historic opportunity to change the Spanish tourism model, which is heavily dependent on factors such as price, seasonality and lack of product diversification”, according to Adestic

Successful conclusion of the Tourism Innovation Breakfasts after the conference in Almendralejo

Mesa debate Desayunos de Innovación Turística de Almendralejo

On Monday 14th November took place the second breakfast on tourism innovation that the Extremadura Tourism Cluster has organised together with the Directorate General of Tourism. The conference in Almendralejo was a success and was attended by more than 70 participants, including representatives from the municipalities, tourist offices and entrepreneurs from the sector.

These tourism innovation conferences fall within the framework of the actions planned by the Directorate General for Tourism through the Extremadura Tourism Plan 2021-2023, which are part of the Extremadura Tourism Strategy 2030.

Held the first day of the Tourism Innovation Breakfasts in Alcántara

Desayunos de Innovación Turística en Alcántara

Yesterday, Monday 7th November, the first of the Tourism Innovation Breakfasts that the Extremadura Tourism Cluster organises together with the Directorate General of Tourism took place in Alcántara. The event was successfully carried out with the presence of more than 60 guests who attended, among other interventions, the presentation and subsequent round table discussion. Media such as: Región Digital, Directo Extremadura, La Aldaba and Onda Cero have echoed the event held yesterday.

We remind you that the next conference of the Tourism Innovation Breakfasts will take place on Monday 14th in Almendralejo, at Bodegas Martínez Paiva and that registrations are still open for those who wish to attend. You can consult the programme and registration in the following news: Registration and programme of the Tourism Innovation Breakfasts.

Tourism innovation breakfasts on November 7th and 14th Hospedería Conventual de Alcántara | Bodegas Martínez Paiva, Almendralejo

The Directorate General for Tourism and the Extremadura Tourism Cluster are organising two ‘Tourism Innovation Breakfasts’, with different programmes, to be held on 7 and 14 November at 9:30 am at the Hospedería de Alcántara and Bodegas Martínez Paiva in Almendralejo, respectively. These conferences will provide the keys to promoting innovation and digitalisation in the tourism sector.

Registrations to attend the ‘Tourism Innovation Breakfasts’ are now closed. Full capacity. Sorry for the inconvenience.

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