Pictograma, a renowned Design & Digital Marketing Agency, has decided to join the Extremadura Tourism Cluster, strengthening its commitment to innovation and digital transformation in the sector.

With over 25 years of experience in the market, Pictograma continues to offer high-quality communication services to companies in various sectors. Its motto, “TO INFINITY, AND BEYOND…”, reflects its constant pursuit of excellence and its firm dedication to improving day by day.

Among the services offered by Pictograma are:

• Online Sales: Offering comprehensive solutions for stores in multiple languages, online reservations for hotels, vehicle rental businesses, among others, with integration into social networks and marketplaces.
• Video Marketing: Creation of corporate, explanatory, promotional, and gastronomy videos, taking advantage of the growing demand for audiovisual content on the internet.
• Web Design: Development of custom websites, optimized for search engines and adapted to mobile devices, with a wide range of functionalities and customization options.
• Graphic Design: From logos and corporate identity to packaging design, catalogs, and advertising graphics, offering a wide variety of graphic design services.
• Google Advertising: Marketing strategies on the world’s largest search engine, with segmented campaigns and constant optimization to achieve the best results.
• SEO Positioning: Optimization of websites to improve their visibility in search engines and increase organic traffic.
• Motion Graphics: Use of computer animation to create dynamic and attractive videos that effectively communicate messages.
• Social Media Management: Strategic planning, dynamization, reports, and results, offering comprehensive management of companies’ social media presence.

Furthermore, as an “Adhered Digitalizing Agent,” Pictograma demonstrates its commitment to digitization and innovation by offering consulting services, tailor-made courses, and support for grants and subsidies for SME innovation and digitization projects.

With the addition of Pictograma to the Tourism Cluster of Extremadura, a new horizon of opportunities opens up for the sector, where technology and creativity come together to drive tourism in the region to new levels of success and development.

After the culmination of the CulTourData project, we delved into the final reflections with Jacobo Chouza, CEO of Elo Travel, who shared his insights on this innovative project.

Throughout the project development, the primary focus was on creating interactive products such as dynamic maps, informative videos, audio guides, and an events calendar, all designed to enhance the user experience. Additionally, an internal application was implemented to gather customer navigation data, providing a valuable platform to foster creativity, promote local culture, and enhance the quality of the visit.

In the framework of the CulTourData project, we are pleased to present the final impressions from Pilar Acosta, CEO of Gran Hotel Don Manuel, who shares her reflections on this innovative initiative. During our conversation, we explored various aspects of the project and its impact on the hotel’s vision for the future.

Addressing the motivation behind Gran Hotel Don Manuel’s participation in CulTourData, Pilar highlighted the desire to make the hotel a reference point for art and culture in Cáceres. Collaboration with creative and digital professionals was crucial in developing strategies to merge accommodation with unique cultural experiences.

We also analyzed the dynamics of meetings and communication during the project, emphasizing the importance of face-to-face and virtual interaction to ensure alignment of objectives and continuous progress.

Regarding the future of the project, Pilar expressed confidence that Gran Hotel Don Manuel will be ready to launch its new cultural initiatives by the end of the year, demonstrating its commitment to excellence and innovation in the hotel industry.

The hotel’s vision is to transform accommodation into a space where artists and guests can interact, sharing knowledge and experiences in a culturally enriching environment. This approach reflects Gran Hotel Don Manuel’s commitment to offering its customers unique experiences that transcend mere accommodation.

Following the successful conclusion of the CulTourData project, we had the privilege of interviewing Basilio Domínguez, director of Hotel Alcántara, to gather his final impressions. Our main focus was to delve into the essence of their project and understand the reasons that motivated them to participate in this innovative initiative.

The project focused on enhancing the training of managerial staff in formulating digital marketing and market strategies, with special attention to improving communication with customers and implementing a new business unit within the establishment.

The marketing strategy was geared towards tracking customers on social media to optimize reservation management and enhance the restaurant experience, with the introduction of tools such as immersive experiences, QR codes for interactive menus, and video marketing strategies.

These elements form a comprehensive vision that Hotel Alcántara is adopting to excel in the competitive tourism and hospitality sector.

After completing the CulTourData project, we had the opportunity to speak with José Carlos Hernández, Management Manager at Natural&mente Accommodations, who shared his final reflections on the project.

The resources invested in CulTourData were allocated to strengthening the digital skills of the team, improving the quality of online services and products, and enhancing creativity for the development of an effective communication strategy on social media.

One of the most notable achievements was the significant improvement of the Natural&mente Accommodations website, as well as the optimization of booking and purchasing processes, which has provided greater convenience and satisfaction to customers.

The accomplishments have been remarkable: from the considerable enhancement of the website and the streamlining of booking processes to the expansion of services offered, including options such as electric bike rentals and gastronomic tips, which have enriched the guest experience at Natural&mente Accommodations.

After completing the CulTourData project, we conducted an interview with Helga González, Deputy Director at Hotel Soho Boutique Casa Don Fernando, to gather her final reflections. What was the main reason that led you to participate in the project? Do you believe that the benefits will primarily reach your company, the customers, or both parties? Among other questions.

The project focuses on implementing a marketing strategy based on the analysis of customer behavior data. Its main objective has been to create a new product linked to the cultural identity of the brand. The goal was to develop an immersive experience related to the city of Cáceres and establish an annual event that positions the brand as a reference in the sector, leading to an increase in visits to its website and, consequently, improvements in its commercial figures.

The final outcome of the project will be an interactive comic designed to enhance the online experience of existing customers and attract new profiles that may become potential customers in the future. Additionally, the creation of an annual award linked to visual arts has been conceived. Both products have the ability to adapt to other cities where the brand has a presence.

The Extremadura Tourism Cluster, the School of Industrial Organization (EOI), and CCIEX-Mnemo Cybersecurity have signed a collaboration agreement to manage and implement the Active Cybersecurity grants.

The Extremadura Hotel joins the Cluster as a new partner. Located strategically in the heart of Cáceres, this four-star establishment offers an exceptional experience that exceeds expectations.

One of the hotel’s most outstanding features is its versatility in terms of meeting spaces. From intimate rooms for gatherings to large event halls, all are equipped with the latest technology to ensure the success of every occasion.

The hotel’s exclusive services are another hallmark. From the authentic regional café to the outdoor swimming pool, guests can enjoy a variety of amenities designed to meet even the most discerning needs. Additionally, the hotel’s private parking includes charging stations for electric cars and features an elegant pub where guests can unwind after a day of work or tourism.

The Extremadura Hotel’s commitment to excellence is unwavering. Every detail, from arrival to departure, is carefully attended to ensure an unforgettable experience for all guests. This commitment is reflected in an impressive satisfaction rate of 90%, underscoring the hotel’s dedication to providing a luxurious and comfortable stay.

With its inclusion in the Cluster, the Extremadura Hotel not only enriches the region’s hotel offering but also sets new standards of distinction and quality for the sector.

We are pleased to announce that GLOBAL REAL ESTATE has joined our network as a new strategic partner. With over 20 years of experience in transactional consultancy, it is an independent firm highly specialized in the leisure industry, with a prominent focus on the hotel, restaurant, and tourism sectors.

With a highly qualified team, it provides transactional consultancy services focused on the sale, rental, and management of hotel assets. Its boutique approach has gained the trust of a broad client portfolio, including large chains, family offices, investment funds, and small property owners.

GLOBAL REAL ESTATE demonstrates a commitment to excellence, professional ethics, integrity, and transparency. Furthermore, it promotes sustainability, not only by minimizing its environmental impact but also by advising its clients on this important objective.

Committed to excellence and professional ethics, they are distinguished by their personalized approach, offering tailor-made solutions that adapt to the specific needs of each client. Their commitment to the environment and the pursuit of sustainable solutions reflect the values shared by our community.

With a highly qualified team and extensive experience in all phases of transactional operations, GLOBAL REAL ESTATE joins the Extremadura Tourism Cluster to contribute to the growth and innovation in the tourism and leisure industry.

We extend a warm welcome and look forward to closely collaborating to drive the development of the hotel and tourism sector!

Aloha Turia, specialized in vacation rentals and short stays, has automated and digitized processes such as reservations, payments, check-in, and check-out. This update has significantly increased their competitiveness, allowing them to dedicate more time to improving guest experiences and the quality of their services.

Currently, they have focused on improving their sustainability by implementing energy-saving devices, reducing water consumption, and enhancing waste management. Additionally, they have strengthened their supply chain by opting for local suppliers and generating employment in the community.

Aloha Turia’s digitalization process aims to digitize all administrative processes, providing their entire team with real-time access to information about reservations, payments, billing, and identification control. They aspire to incorporate artificial intelligence to offer guests the best information about events and activities in the area, thus enhancing the customer experience.

To implement these innovations, they have sought to obtain financial grants to partially cover the investment, in addition to considering hiring external experts in digital technology.

The automated and digitized processes so far have allowed Aloha Turia to focus on expanding its main line of business, seeking more attractive properties in rural areas and attracting more visitors, which implies job creation and wealth in the community.

This project includes improvements in digital marketing, such as content strategies, email marketing, and web development to enhance the customer experience.