Tourism 4.0 – Project of Cata con Cati

The Tourism 4.0 project has strengthened the competitiveness and sustainability of tourism SMEs through professional support for the adoption of digital technologies, including training programs, financing, and assistance for digital transformation, promoting innovation and networking. During the years 2022 and 2023, the international consortium has worked on different operational stages to train companies, implement financing schemes, and evaluate the results. Highlighting the importance of digital technologies to improve business models and services in post-Covid tourism and thus enhancing the commercial opportunities of tourism SMEs. This collaborative effort has been the result of the effort and active participation of the associated companies in each phase of the project, contributing to its success.

The project involves the participation of 10 leading European actors in innovation and tourism, including organizations representing the tourism sector in 6 countries, with an aggregate membership base representing over 20,000 travel and tourism companies in Europe (from small accommodations to 5-star hotels, and travel and tour operators).

Partners

Project of Cata con Cati

Cata con Cati, a company dedicated to activities around the world of wine, has experienced increased visibility and availability through the implementation of innovations and digitalization. These initiatives have allowed them to enhance their customer service and foster customer loyalty.

 

Currently, the company is focused on making its operation more sustainable. Their digitalization strategy involves reducing dependence on platforms like Booking, Civitatis, among others, and having the ability to offer a direct purchasing service through their own booking engine.

 

To advance this digitalization policy, they have incorporated dedicated personnel and made investments in necessary equipment and resources. The planned investment has enabled them to integrate a booking engine into their own website, which includes privacy policies, data analysis, and the creation of new tourism products in the region.

 

The project encompasses the creation, development, promotion, and commercialization of new Birding and Astrotourism experiences, subsidized by the Tourism 4.0 project.

Tourism 4.0 – Project of Factor Ocio SL

The Tourism 4.0 project has strengthened the competitiveness and sustainability of tourism SMEs through professional support for the adoption of digital technologies, including training programs, financing, and assistance for digital transformation, promoting innovation and networking. During the years 2022 and 2023, the international consortium has worked on different operational stages to train companies, implement financing schemes, and evaluate the results. Highlighting the importance of digital technologies to improve business models and services in post-Covid tourism and thus enhancing the commercial opportunities of tourism SMEs. This collaborative effort has been the result of the effort and active participation of the associated companies in each phase of the project, contributing to its success.

The project involves the participation of 10 leading European actors in innovation and tourism, including organizations representing the tourism sector in 6 countries, with an aggregate membership base representing over 20,000 travel and tourism companies in Europe (from small accommodations to 5-star hotels, and travel and tour operators).

Partners

Project of Factor Ocio SL

Factor Ocio SL, a travel agency and tour operator, implemented on-demand Customer Relationship Management (CRM) software as part of the Tourism 4.0 Project. This software enabled them to efficiently manage customer relationships and enhance purchasing processes. As part of the digitalization process, they planned to increase their staff, leveraging the project grant.

 

This investment is expected to further optimize the company’s digital marketing, including advisory services, configuration, and implementation of the subsidized CRM.

Tourism 4.0 – Project of Genuine Spain

The Tourism 4.0 project has strengthened the competitiveness and sustainability of tourism SMEs through professional support for the adoption of digital technologies, including training programs, financing, and assistance for digital transformation, promoting innovation and networking. During the years 2022 and 2023, the international consortium has worked on different operational stages to train companies, implement financing schemes, and evaluate the results. Highlighting the importance of digital technologies to improve business models and services in post-Covid tourism and thus enhancing the commercial opportunities of tourism SMEs. This collaborative effort has been the result of the effort and active participation of the associated companies in each phase of the project, contributing to its success.

The project involves the participation of 10 leading European actors in innovation and tourism, including organizations representing the tourism sector in 6 countries, with an aggregate membership base representing over 20,000 travel and tourism companies in Europe (from small accommodations to 5-star hotels, and travel and tour operators).

Partners

Project of Genuine Spain

Genuine Spain has made significant strides in its innovation and digitalization efforts aimed at automating processes, reducing errors, and reaching individual customers more effectively through its B2C channels. Additionally, they are keen on bolstering their cybersecurity measures and utilizing data analytics tools to better understand their customers and tailor their marketing strategies and products accordingly.

 

Since 2023, Genuine Spain has begun implementing a management program that includes CRM and plans to advance in blockchain and cybersecurity issues. They aspire for their website, which was previously an online sales channel, to regain its original functionality and sell more to end customers without intermediaries to achieve more favorable margins.

 

Digitalization is a priority for Genuine Spain, although they acknowledge the need for greater knowledge, guidance, and financial resources to progress. Their plan includes training the team and enhancing website security, in addition to investing in tools to digitalize processes. Moreover, they have a team proficient in market and business data analysis.

 

With the planned investment, they hope to improve customer service, better develop their marketing strategy, streamline procedures for sending travel proposals, and expedite bookings. Furthermore, they aim to better understand their customers and adjust their product and marketing strategies more effectively, rapidly, and securely.

Tourism 4.0 – Project of Intelligent Properties Investments SL

The Tourism 4.0 project has strengthened the competitiveness and sustainability of tourism SMEs through professional support for the adoption of digital technologies, including training programs, financing, and assistance for digital transformation, promoting innovation and networking. During the years 2022 and 2023, the international consortium has worked on different operational stages to train companies, implement financing schemes, and evaluate the results. Highlighting the importance of digital technologies to improve business models and services in post-Covid tourism and thus enhancing the commercial opportunities of tourism SMEs. This collaborative effort has been the result of the effort and active participation of the associated companies in each phase of the project, contributing to its success.

The project involves the participation of 10 leading European actors in innovation and tourism, including organizations representing the tourism sector in 6 countries, with an aggregate membership base representing over 20,000 travel and tourism companies in Europe (from small accommodations to 5-star hotels, and travel and tour operators).

Partners

Project of Intelligent Properties Investments SL

Intelligent Properties Investments SL has achieved significant results and profits from its innovation and digitalization activities, including more agile, efficient, and effective processes, as well as savings in business costs.

 

Currently, it envisions a digitalization process that includes managing digitized processes with remote access, paperless operations, and decentralized operations across multiple platforms. To carry out its digitalization policy, it invests in equipment and the training of its staff.

 

The planned investment is expected to result in more efficient processes and contribute to the overall sustainability of the company, enhancing its competitiveness in digital environments and reducing costs in the final balance sheet.

 

Additionally, the company has undertaken a project in KubiK ACCOMMODATIONS, which involves setting up and launching a system for marketing tourist experiences online. This initiative aligns with its focus on digitalization and innovation, aiming to improve the efficiency and competitiveness of the company in the digital environment.

Tourism 4.0 – Project of GeoCats

The Tourism 4.0 project has strengthened the competitiveness and sustainability of tourism SMEs through professional support for the adoption of digital technologies, including training programs, financing, and assistance for digital transformation, promoting innovation and networking. During the years 2022 and 2023, the international consortium has worked on different operational stages to train companies, implement financing schemes, and evaluate the results. Highlighting the importance of digital technologies to improve business models and services in post-Covid tourism and thus enhancing the commercial opportunities of tourism SMEs. This collaborative effort has been the result of the effort and active participation of the associated companies in each phase of the project, contributing to its success.

The project involves the participation of 10 leading European actors in innovation and tourism, including organizations representing the tourism sector in 6 countries, with an aggregate membership base representing over 20,000 travel and tourism companies in Europe (from small accommodations to 5-star hotels, and travel and tour operators).

Partners

Project of GeoCats

GeoCats revolutionized tourism and events through gamification, offering gaming experiences in cities with its own application. Their goal was to become the “Pokemon GO” of tourism. The application allowed tourists to avoid prior reservations, being more flexible in their itinerary. The gaming experiences with active challenges made people remember places and stories much better than simply hearing them from a guide.

 

GeoCats planned to expand its experiences throughout Europe, adding new questions and challenges to its gaming platform and launching games in other cities. Their goal was to add 5-7 new cities per year. Although human resources were limited, with financial assistance, they could improve marketing techniques and the user experience.

 

The planned investment included improving the gaming platform, adding augmented reality challenges, and enhancing communication with customers through transactional emails. With a larger team, GeoCats would complete its goal of engaging people across Europe.

Tourism 4.0 – Project of Insertus

The Tourism 4.0 project has strengthened the competitiveness and sustainability of tourism SMEs through professional support for the adoption of digital technologies, including training programs, financing, and assistance for digital transformation, promoting innovation and networking. During the years 2022 and 2023, the international consortium has worked on different operational stages to train companies, implement financing schemes, and evaluate the results. Highlighting the importance of digital technologies to improve business models and services in post-Covid tourism and thus enhancing the commercial opportunities of tourism SMEs. This collaborative effort has been the result of the effort and active participation of the associated companies in each phase of the project, contributing to its success.

The project involves the participation of 10 leading European actors in innovation and tourism, including organizations representing the tourism sector in 6 countries, with an aggregate membership base representing over 20,000 travel and tourism companies in Europe (from small accommodations to 5-star hotels, and travel and tour operators).

Partners

Project of Insertus

Insertus optimized teamwork and customer contact through effective implementations, especially in the cloud. Payment and reservation management for events became more efficient, saving time and ensuring more effective financial management. Additionally, reservation systems and data analytics on their website allowed them to design activities and assess program and campaign performance in real-time, enhancing customer loyalty.

 

In a disruptive reconversion process, they sought to offer experiences based on Augmented Reality and Virtual Reality. They launched activities directly through mobile devices, such as Google Glass, to offer almost personalized responses to demand, without schedules or unforeseen events.

 

They aim to turn audio or video guides into virtual experiences, visualizing historical and legendary scenes. For this, they required technical and human resources, including programmers, stabilizers, drones, video editors, and visual effects.

 

The initial investment plan included the implementation of the “History and Legends” route in VR, with the aim of offering a unique interactive experience for tourists, using augmented reality.

Tourism 4.0 – Project of Inzulae SLU

The Tourism 4.0 project has strengthened the competitiveness and sustainability of tourism SMEs through professional support for the adoption of digital technologies, including training programs, financing, and assistance for digital transformation, promoting innovation and networking. During the years 2022 and 2023, the international consortium has worked on different operational stages to train companies, implement financing schemes, and evaluate the results. Highlighting the importance of digital technologies to improve business models and services in post-Covid tourism and thus enhancing the commercial opportunities of tourism SMEs. This collaborative effort has been the result of the effort and active participation of the associated companies in each phase of the project, contributing to its success.

The project involves the participation of 10 leading European actors in innovation and tourism, including organizations representing the tourism sector in 6 countries, with an aggregate membership base representing over 20,000 travel and tourism companies in Europe (from small accommodations to 5-star hotels, and travel and tour operators).

Partners

Project of Inzulae SLU

Inzulae SLU has implemented digital innovations by installing electronic locks to allow guests to register and access properties with their mobile phones. Additionally, they have developed an application with welcome videos and house tours. The collected information is sent directly to the police and validated in the office, reducing the need for personnel at each property.

 

The company organizes all its data in Power BI for better decision-making, after facing automation challenges by implementing software in 2023. Their vision includes a fully integrated environment in Power BI to facilitate data analysis and decision-making in each department.

 

Inzulae SLU aims to improve in key areas such as revenue management, marketing, and customer experience. They plan to invest in software to better understand the market, improve property performance, and optimize marketing and communication strategies. Additionally, they will explore opportunities in web 3.0 to develop a virtual commerce experience.

Tourism 4.0 – Project of Oleosetin

The Tourism 4.0 project has strengthened the competitiveness and sustainability of tourism SMEs through professional support for the adoption of digital technologies, including training programs, financing, and assistance for digital transformation, promoting innovation and networking. During the years 2022 and 2023, the international consortium has worked on different operational stages to train companies, implement financing schemes, and evaluate the results. Highlighting the importance of digital technologies to improve business models and services in post-Covid tourism and thus enhancing the commercial opportunities of tourism SMEs. This collaborative effort has been the result of the effort and active participation of the associated companies in each phase of the project, contributing to its success.

The project involves the participation of 10 leading European actors in innovation and tourism, including organizations representing the tourism sector in 6 countries, with an aggregate membership base representing over 20,000 travel and tourism companies in Europe (from small accommodations to 5-star hotels, and travel and tour operators).

Partners

Project of Oleosetin

SETIN RURAL SL (Oleosetin), a company dedicated to the rural sector, is taking steps towards innovation and digitalization. According to its representatives, each activity implemented so far has provided a clearer vision of the company’s direction and the possibilities to explore.

 

Currently, the company is immersed in a process of analyzing its resources, recognizing that current means are insufficient to achieve its goals. Digitalization emerges as a crucial aspect for its growth, although they acknowledge the need for trained personnel to effectively manage available resources and to implement new technologies. Additionally, SETIN RURAL SL emphasizes the importance of financial contribution to apply the necessary improvements and translate them into tangible results for the company.

Tourism 4.0 – Project of Tiempo Activo SL

The Tourism 4.0 project has strengthened the competitiveness and sustainability of tourism SMEs through professional support for the adoption of digital technologies, including training programs, financing, and assistance for digital transformation, promoting innovation and networking. During the years 2022 and 2023, the international consortium has worked on different operational stages to train companies, implement financing schemes, and evaluate the results. Highlighting the importance of digital technologies to improve business models and services in post-Covid tourism and thus enhancing the commercial opportunities of tourism SMEs. This collaborative effort has been the result of the effort and active participation of the associated companies in each phase of the project, contributing to its success.

The project involves the participation of 10 leading European actors in innovation and tourism, including organizations representing the tourism sector in 6 countries, with an aggregate membership base representing over 20,000 travel and tourism companies in Europe (from small accommodations to 5-star hotels, and travel and tour operators).

Partners

Project of Tiempo Activo SL

Tiempo Activo SL has experienced a 10% increase in its profits after implementing innovation and digitalization activities. Currently, it is immersed in the implementation of virtual reality (VR) activities.

 

According to its digitization plans, the company seeks to incorporate technology in several phases: first, to use VR to enhance its products, then to implement cloud solutions and strengthen cybersecurity to optimize its procedures, and finally, to improve results through web 3.

 

To carry out this digitization process, Tiempo Activo SL plans to invest first in equipment, then in product development, and in staff training. It is expected that this investment will make them more competitive and improve the user experience. With the acquisition of VR devices and computer equipment as the first step, followed by the creation of VR content and staff training for technology use. The company expects these actions to result in a 30% increase in sales.

Cata con Cati, new partner of the Tourism Cluster of Extremadura

Unique experiences in wine and nature
Cata con Cati joins the Cluster as a new partner.

Cata con Cati is a company dedicated to offering unique experiences revolving around the world of wine, gastronomy, and nature. With a wide range of tourist activities, it is committed to providing customized solutions to meet all needs.

 

The exclusive experiences of “ENTRE VINOS” (Among Wines) invite wine and culture enthusiasts to immerse themselves in the oenological richness of Extremadura. Guided by prestigious sommeliers, participants explore historical cities and natural spots along the Guadiana River. With activities such as Extremadura Vinotour, Vinotour/Cavatour Almendralejo, and Entre Risas y Vinos (Between Laughter and Wines), a unique immersion awaits you in the world of wine and regional gastronomy.

 

For nature lovers, “ENTRE AVES” (Among Birds) offers a unique birdwatching experience in the dehesa of Puebla de la Reina, as well as a guided route by a local nature expert in the Sierra de Hornachos-Valle Matachel. With two observation hides, participants can immerse themselves in the natural beauty of the region and explore the diversity of birdlife that inhabits these environments.

 

Dive into the experience of “ENTRE ESTRELLAS” (Among Stars) and discover the world of wine under the starry sky. With guided astronomical observation by experts in astrotourism, participants can make the most of the experience, accompanied by telescopes that will bring them closer to the beauty of the universe. This unique opportunity allows you to marvel at the secrets of the sky while tasting exquisite wines.

 

Visitors have the opportunity to explore the “ENTRE QUESOS” (Among Cheeses), “ENTRE ACEITES” (Among Oils), and “ENTRE DEHESAS” (Among Dehesas) experiences, immersing themselves in the local gastronomic richness. These activities allow them to discover the secrets of artisan cheese making, taste extra virgin olive oils, and explore the picturesque landscapes of the Extremaduran dehesas. A unique opportunity to enjoy an unforgettable sensory experience.

 

In addition to all these experiences, the company adapts and customizes its services according to the individual needs of each client. For more information, interested parties can visit the company’s website.

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