The Extremadura Tourism Cluster participates as a partner in the European project CulTourData (ID: 101038124), framed within the COSME programme of the European Commission, for the competitiveness of tourism companies and SMEs.

Ten projects from Spanish companies have been approved and awarded €7,000 to achieve sustainable growth in cultural tourism through collaboration with the cultural and creative industries and innovation based on data and digitisation.

Consortium

TURNAEX

One of the projects chosen was that of the company Turnaex, whose commercial brand is Barco del Tajo, in collaboration with the creative company Atakama and the expert and digitalisation company Pictograma.

The aim of this collaboration is to create an interactive channel for the company’s website, with micro promotional videos guided by creativity in a natural environment, to reinforce the presence of other activities in the area, collaborating companies and local agents in all actions aimed at customers and to attract more attention to the experience. Surround our products with an unbeatable mix of nature and creative culture.

Furthermore, the aim of this project is to transmit information in a pleasant and professional way, which can be appreciated by this very special segment of tourists. And, also, to reinforce the capacity to transmit information in all channels, as it is an interactive channel and transversal to all forms of communication, foreseeing short ads, short 1 minute and 6 to 8 minute videos, taking care of the aesthetics and the capacity of transmission and broadcasting in any support, to be able to implement a professional use in Social Media.

Partner entities

The Extremadura Tourism Cluster participates as a partner in the European project CulTourData (ID: 101038124), framed within the COSME programme of the European Commission, for the competitiveness of tourism companies and SMEs.

Ten projects from Spanish companies have been approved and awarded €7,000 to achieve sustainable growth in cultural tourism through collaboration with the cultural and creative industries and innovation based on data and digitisation.

Consortium

RUTAS FLUVIALES DEL JÚCAR

One of the projects chosen was that of the company Rutas Fluviales del Júcar, in collaboration with the creative company Kreativa and the data and digitalisation expert Optitur. The aim of this collaboration is to improve the range of tourist activities offered on their website and the customer experience, as well as being able to attract a greater number of new customers.

Rutas Fluviales del Júcar is a tour operator, specialised in inland and nature tourism, which develops and practices all kinds of active and cultural tourism activities. It is located in the Valencian Community, in the Júcar and Cabriel River Valley. Its clients are usually adventurous tourists, as apart from its river cruise, it offers different activities to do in the surroundings of the river, such as water activities, guided routes and hiking, as well as tourist trains.

Partner entities

The Extremadura Tourism Cluster participates as a partner in the European project CulTourData (ID: 101038124), framed within the COSME programme of the European Commission, for the competitiveness of tourism companies and SMEs.

Ten projects from Spanish companies have been approved and awarded €7,000 to achieve sustainable growth in cultural tourism through collaboration with the cultural and creative industries and innovation based on data and digitisation.

Consortium

MANAGEMENT OF ACCOMMODATION NATURALMENTE

One of the projects chosen was that of the company Naturalmente Gestión de Alojamientos, in collaboration with the creative company Amantes de Mentes and the data and digitalisation expert Juan José Cerezo. The aim of this collaboration is to improve the website and booking systems of the accommodations, allowing the personalisation of the stay with a few resources or products that the client can access at the time of purchase, which will generate more affinity, income and satisfaction.

The evolution of digital tools in the tourism sector has advanced significantly in the last 5 years, the adaptation of the company to technology is part of survival and this project explores new direct marketing techniques to reduce intermediation costs and improve web visibility, as we believe that when the customer finds an immersive experience in the main channel, 90% of the direct booking is assured; when data is missing, images are not taken care of or the discourse is weak, the customer senses it. This is why we work on improving the digital experience to bring customers to our booking portal more easily.

Partner entities

The Extremadura Tourism Cluster participates as a partner in the European project CulTourData (ID: 101038124), framed within the COSME programme of the European Commission, for the competitiveness of tourism companies and SMEs.

Ten projects from Spanish companies have been approved and awarded €7,000 to achieve sustainable growth in cultural tourism through collaboration with the cultural and creative industries and innovation based on data and digitisation.

Consortium

HOTEL ALCÁNTARA

One of the projects chosen was that of Hotel Alcántara, in collaboration with the creative company Pictograma and the data and digitalisation expert Juan José Cerezo. The aim of this collaboration is to improve the hotel’s catering services, thereby improving the experience of guests staying at the hotel.

The main objective is to increase the digital development of the company, through a creative and innovative project, as well as technological, creating digitalised and interactive menus and raising the diner’s experience to a level of cultural knowledge of the gastronomic environment they visit.

In this way, a greater and better positioning of the hotel accommodation will be achieved, offering a different experience in the field of catering, and producing a competitive advantage as an establishment.

Partner entities

The Extremadura Tourism Cluster participates as a partner in the European project CulTourData (ID: 101038124), framed within the COSME programme of the European Commission, for the competitiveness of companies and SMEs.

Ten projects from Spanish companies have been approved and awarded €7,000 to achieve sustainable growth in cultural tourism through collaboration with the cultural and creative industries and innovation based on data and digitisation.

Consortium

GRAN HOTEL DON MANUEL

One of the projects chosen was that of the Gran Hotel Don Manuel, in collaboration with the creative company Amantes de Mentes and the professional data and digitalization expert Juan José Cerezo.

The aim of this project is to offer customers an intense, brief but participative artistic experience and a wide range of resources to complement their visits to cultural destinations.

The basic point of the project is based on the idea of living with artists of any discipline (plastic arts, painting, sculpture, cinema, theater…) to share their knowledge with those interested in workshops, happenings, seminars, etc., and to be able to participate in the creative activity.

Current trends in tourism go a step beyond “storytelling” and we want to turn them into “storyliving”, offering experiences that must be carried out with professionalism and respect for the creative space that is created around an artist. This is our value proposition.

All hotels are on a street, but GHDM has its own street, its own square… It is “a city within a city”. Although it is a hotel of modern construction, it shares history and space with the old Colegio San Antonio de Padua. 80 years of history of a building through which generations of students have passed and which is a wonderful reference on which the history of Gran Hotel Don Manuel has begun to be built.

Partner entities

Yesterday, 24th October, the Cultivating Employment Extremadura Fair, organised by Acción contra el Hambre, was held at the San Francisco Cultural Complex in Cáceres, with the aim of supporting people in the process of actively seeking employment in our region.
The Extremadura Tourism Cluster attended, once again, in collaboration with CETEX, the Confederación Empresarial de Hostelería y Turismo de Extremadura.
The programme of the event included a round table on Challenges and trends in employment and entrepreneurship in Extremadura, a round table on Social innovation for employment, a dynamic of reactivation between participants and companies, a job fair and an Incubator for entrepreneurship.

Dancing Histor(y)ies, Binding Communities and Heritage Through Dance, is a European project, co-funded by “Creative Europe” (project id: 101099222), aimed at binding local communities and cultural heritage through dance. 

Dancing Histor(y)ies aims to create a common and adaptable general model to be disseminated and exploited on a European scale, with the objective of combining the tangible cultural heritage of the sites involved with the intangible heritage of local communities and their histories, fused through the creativity of dance.

During the months of development, several meetings have been held by the partners, the first was in April in Cyprus, for the presentation of the project, and the second was held in August in Sardinia, taking advantage of the celebration of the NID Platform in Cagliari and making a study visit to the Peninsula of Tharros and its fabulous archaeological site. In addition, the partners have made several study visits to the archaeological sites that are part of the project in order to start planning the performances of the Dancing Histor(y)ies Festival that will take place in 2024. 

The programme involves thirteen institutions from eleven different European countries with extensive experience in cultural site management, performing arts, dance production, research and training, as well as in the design, management and evaluation of EU-funded projects. 

• Institutional partners: Associazione Enti Locali per le Attività Culturali e Di Spettacolo (Italy), Consorcio Patronato del Festival de Merida (Spain), I Borghi Srl (Italy), Arheoloski Institutv (Serbia), EKPOL (Greece).
• Artistic partners: 420 people (Czech Republic), Polski Teatr Tanca (Poland), Fondasiya Art Link (Bulgaria), Aloni & Brummer Productions (Sweden).
• Technical partners: Technologiko panepistimio kyprou (Cyprus), Asociación AEI Cluster del Turismo de Extremadura (Spain), Kulturális Örökség Menedzserek Egyesülete (Hungary), Mapa das Ideias (Portugal).

More information about the study visit in Mérida: https://www.regiondigital.com/noticias/portada/382423-el-festival-de-merida-anfitrion-proyecto-dancing-historyies-visita-de-estudio-a-merida.html

Cluster del Turismo de Extremadura Tourism Cluster is a Supporting Partner of this summit.

Tourism Innovation Global Summit 2023 –TIS 2023– is the place where tourism leaders from around the world will come together to expose the daily challenges of tourism, solutions and innovative case studies that help the travel and tourism sector. Multiple activities will take place, with more than 400 speakers in 6 auditoriums; there will also be Vertical Forums, C-Suite agendas, or a Festival for Start Ups, among others.

This year, TIS 2023 promises to be a game changer, with a brand-new pavilion with more than 200 exhibiting companies showcasing their latest innovations and technologies to take tourism businesses and destinations to the next level. Along with more than 400 international experts who will participate in the World Tourism Innovation Summit to share success stories, strategies, and trends to embrace the travel revolution we are living.

The topics to be covered in this edition are multiple, among them are: AI for travel; Chat GPT; strategy; Trust; Business Intelligence; Digital Experiences; Tourism Tech Innovation; Metaverse; Cybersecurity; Loyalty Programs; Digital Marketing; Resilience; Consumer Behaviour; Travel Tracker; Contactless; Sustainability; Agenda 2030; LGTBQ+; Data Analytic.

We encourage you to attend this leading event for the travel and tourism industry, where innovation lights up, and possibilities know no boundaries.

Link to the official website: https://www.tisglobalsummit.com/

Today, 7th August, we have held a meeting with the selected companies of the European project CulTourData in “El Círculo”, headquarters of the Red Circular Fab of the Diputación de Cáceres.

Members of the 10 selected SMEs have attended, in person and online, with the aim of taking the next steps in the implementation of the project, and begin to develop the activities planned for each one.

The CulTourData project is funded by the COSME (Competitiveness of Enterprises and Small and Medium-sized Enterprises) programme of the European Commission. The main objective is to support European Cities of Culture (ECoC) to achieve a sustainable growth of cultural tourism, through collaboration with cultural and creative industries, and innovation based on data and digitisation.

We thank the attendees for their participation, and Maribel Orjuela, director of dynamisation of El Círculo for giving us this space.

The offer includes training to increase skills and competencies with extensive knowledge transfer and matchmaking events for cooperation accompanied by an exchange of best practices and mentoring support.
These capacity-building activities will enable the company to implement new practices in its businesses.

The enterprise will be supported with €7,000 if it will be selected to be one of the beneficiaries of Tourism 4.0.

The call is aimed at a small or medium-sized enterprise located in one of the 5 countries such as Italy, Portugal, Spain, Malta, and Croatia from one of the following categories:

• Hotels and similar accommodations
• Holidays and another type of accommodation for short stays
• Travel agencies, tour operators, booking services, and related businesses

Call for selection of tourism SMEs